![]() While many experts believe the use of advanced generative A.I. It’s exactly what consumers will want and come to expect.” “Our phones are the best example of those devices and Apple is in a great place, having such a strong brand and device line-up anyway-but also having such tight coupling between the hardware and the software. “Much of our day-to-day interaction with generative-AI is likely to happen through devices that are ‘on the edge’, as we’ll want quick results tailored to our unique circumstances,” he told Fortune. Meanwhile, Allan Clarke, investment manager at Aegon Asset Management, said Apple’s entry into the arena “doesn’t seem like a surprise.” “There’s no immediate threat to business-the models will be add-ons to products people are already using and paying for, so the real winner is the consumer.” “Long story short, there isn’t a winner takes all per-se,” he explained. However, Hansen argued that Apple’s gain in the space was “unlikely” to be at the detriment of other players in the generative A.I. “It’s a no-brainer for them-especially if they can bundle it with their existing iCloud services already used by hundreds of millions of consumers.” ![]() “Apple has a huge distribution advantage over other A.I. firm Encord, believes that when it comes to artificial intelligence, “we haven’t seen anything yet.” He told Fortune on Thursday that Apple could “really kick start the A.I. ![]() Ulrik Stig Hansen, president and co-founder of London-based generative A.I. talent for months, with dozens of roles related explicitly to the technology currently open on its careers page. Generative A.I., a specific type of artificial intelligence, is capable of producing output that’s indistinguishable from human-generated content or responses-hence ChatGPT’s ability to brainstorm, make personalized recommendations, write songs and even pass an MBA final.Īpple has been on the hunt for generative A.I. In 2011, the company integrated Siri, the world’s first A.I.-powered virtual assistant, into its iPhone 4S, and more recently Apple has woven “machine learning” into its $3,500 Vision Pro headset. ![]()
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